2013 Case Files
The Qualifying Round
The top 20% of qualification round entries – a maximum of 30 teams – will be invited to participate in the 2013 Media Plan Case Competition. Of the 30 teams, six will be chosen to compete in Washington, DC for the National Excellence in Media Award and $10,000 in scholarships.
The qualifying round allows judges to determine those who have the skills to complete and submit a competitive media plan. During this round of the competition, students may work either individually or as a team of two.
We estimate that the qualification round should take teams 1 – 2 hours to complete.
Step 1: Register to participate in the mini-case qualifying round.
Step 2: Download the qualification round mini-case.
Step 3: Download the mini-case planning Excel spreadsheet.
Step 4: Download the 2013 Media Plan Case Competition Glossary.
Step 5: View the Qualification Round tutorial to give your team a jump-start.
Step 6: Complete the Excel spreadsheet and supporting documents as directed.
Step 7: Submit your qualification round materials to Kara.Watt@mediascholars.org
Due by 11:59 p.m. local time on February 12, 2013